Since 1997 'Red Chief' has come and long way and has established itself as a major brand in the Indian footwear market manufacturing designer shoes, formal shoes, casual shoes, boots, etc., with the brand proposition 'naturally its leather'. A lot of effort and hard work has been put into the brand since that time besides consistency in the product quality; high quality advertisement has also helped the brand promotion.

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The main media in use for advertisement of Red Chief are newspapers and magazines. Besides this, intensive outdoor advertisements like billboards, poster panels, side hoardings, vehicle wraps and also wallscapes are used as a medium of advertisement.

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All the outdoor venues for advertisement and carefully picked to maximise the effect of the ad on the potential customers. Besides this at Red Chief we also give a lot of importance to in-store advertising, the retailers are provided with a lot of promotional advertisement stuff, like hangings, posters, display racks, electric boarding and also stationary with Red Chief printed on it. Frequent television advertisements also support the main media.

 

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